Optimism abounded at the beginning of this year’s 2nd annual OurCrowd Conference in Jerusalem. Investors and startups from Russia, Japan, China, South Africa, Silicon Valley and all around the world gathered at the conference to net...
Just as products have images and associations in customers’ minds known as brands, so do nations. A nation’s brand is the perception of the country, its people, policies, politics, and the products that emanate from there. The question being addressed in this study is...
Just as brands play a critical role in the success of companies, they are also very important for nations. A change in a country’s brand image can have a deep impact on its economy. Ambassador Ido Aharoni, the Israeli consul general in New York City, is responsible for...
